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Research • Branding • Naming • Storytelling • Label Design • Packaging
LUCA
Natural energy bars
Challenge
Alguimya, a brand of products and experimental cuisine based on marine microalgae, was preparing to launch a new line of products that would take advantage of the nutritional benefits of microalgae in the form of natural and unprocessed energy bars.
Idea
LUCA
We traveled through the roots of history and arrived at the beginning: when life began. We discovered the ancient genetic code that binds us all together. Something the scientific community called “LUCA” – Last Common Universal Ancestor), the seed of the Tree of Life that connects all organisms to each other.
Result
LUCA comes in three flavors. Each flavor, according to the cultural heritage of the origin of each main ingredient , is represented by three mythological creatures: the Thunderbird, the Windhorse and the Simurgh.
