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Branding • Packaging

KETCHUP "À PORTUGUESA"

Paladin ketchup sauce

Challenge

With the irreverent and provocative tone that is already recognized to Paladin, a ketchup sauce inspired by the Portuguese gastronomy was created, fully designed and developed with the support of tomato local producers (Golegã).

Idea

It takes some magnificent Portuguese tomatoes to dare to create a classic of American origin and call it... Ketchup à Portuguesa.

 

As for the packaging, the black color is intended to stand out in the linear, breaking with the established red codes of the market for this product.

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Result

Even more unexpected, the largest food fair in the Middle East and Asia, held in the United Arab Emirates, awarded Paladin's Ketchup à Portuguesa with the Best New Fast Food Product and Innovation award at the Gulfood Dubai exhibition.

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