Idea
XIFT, a change .
The naming marks the transformation of times, people, mentalities and technology. A platform that focuses on the shift of those who use it, to train better professionals for the future.
Result
The logo encompasses four elements that convey the brand's values and mission:
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X : choices, possibilities, encounters;
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I : individual, human;
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F : potential, development, evolution;
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T : directions, maps, orientation.
Each of these elements highlights the nature of XIFT, in its own way and with personality.
See below in the gallery some examples of XIFT's image flexibility in branding content.
Branding • Naming
XIFT
Training and development of professional talent
Challenge
In 2020, at a time when job search reached a new peak, a new platform for the development of professional talent appeared.
This platform needed a brand that would help its users in the next step of their professional careers. For the already existing naming, a visual identity was needed that said to change course, develop talent, look for new paths.
