Listening is always part of how we create — and shall always be part of how we improve
Ethics and Grievance Channel
At GMA Creative Firm, we believe that creativity and impact are only possible when built on integrity, respect and responsibility. This channel reflects our commitment to transparency, continuous improvement and the well-being of everyone who deals with us - inside and out.
Through this page, anyone - worker, client, supplier, partner or member of the community - can raise a grievance, concern or improper conduct confidentially and respectfully. You may choose to identify yourself or remain anonymous.
What can be reported?
This channel is available for reports relating to:
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Violations of our Code of Ethics
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Discriminatory, unethical or abusive behaviour
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Moral or sexual harassment
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Environmentally irresponsible practices
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Failure to uphold values, commitments or social responsibility
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Legitimate questions about GMA's decisions, conduct or partners
How we handle your report
All cases are assessed by our Impact & Sustainability Manager, with the involvement of the Managing Partners whenever necessary. The process includes:
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Acknowledgement of receipt (within 5 business days, where contact details are provided)
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Preliminary assessment (within 10 business days)
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Investigation and resolution (within 30 business days)
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Communication of the outcome, including an explanation if the grievance is not accepted as formal
Non-retaliation policy
We guarantee protection to anyone who reports in good faith - whether an internal worker or an external party. Consequences fall on those who retaliate or commit the wrongdoing, not on those who report:
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In the case of internal workers, the applicable disciplinary measures apply.
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In the case of suppliers or third parties, GMA may suspend or terminate the contractual relationship and, if necessary, report the matter to the competent authorities.
Submit your concern
You may use any of the official channels:
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Anonymous form (no login or identification)
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Direct contact with management: graca.martins@gma.com.pt pedro.carrolo@gma.com.pt
Available documents
If you need help with this process, we are available to support you with full confidentiality and respect.
