Listening is always part of how we create — and shall always be part of how we improve
Ethics & Grievance
At GMA Creative Firm, we believe that creativity and impact are only possible when built on ethics, respect, and responsibility. This Ethics & Grievance Channel reflects our commitment to transparency, accountability, and the well-being of everyone who interacts with us — internally or externally.
This page allows any individual — employee, client, supplier, partner, or community member — to report ethical concerns, grievances, or misconduct in a confidential and respectful manner. You may choose to submit anonymously or to identify yourself.
What can be reported?
You can use this channel to report:
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Violations of our Code of Ethics
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Discriminatory, unethical, or abusive behavior
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Harassment (moral or sexual)
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Environmentally harmful practices
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Breaches of values or social responsibility
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Legitimate concerns about decisions, conduct, or partners of GMA
How we handle your report
All reports are assessed by our Impact & Sustainability Manager, with the involvement of the Ethics Council or senior leadership when required. The process is as follows:
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Acknowledgment within 5 business days (if contact is available)
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Initial review within 10 business days
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Investigation and resolution within 30 business days
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Outcome shared with the person who submitted, including reasoning if the issue is not accepted as a formal grievance
Zero Retaliation Policy
We guarantee protection for anyone reporting in good faith — whether internal or external.
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For internal employees, our disciplinary procedures apply
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For suppliers or third parties, we may suspend or terminate business relationships and notify authorities if necessary
Submit a Concern
You can submit your concern through:
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Anonymous form (no login or ID required)
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Direct contact: graca.martins@gma.com.pt pedro.carrolo@gma.com.pt
Key documents
Let us know if you need any help navigating this process.
