Research and interviews • Storytelling • Creative Concept • Video
VEOLIA
Specialist in the design and implementation of water, waste and energy management solutions
Challenge
With 30 years of activity in Portugal, Veolia entrusted us with the creation of its new institutional video, with the aim of making its various areas of intervention known in a simple, close and uncomplicated way.
Idea
“How many questions does each day have?” was the motto of the creative concept which, to the sound of Franz Joseph Haydn's ‘Divertimento’, in a version purposely recorded by the quintet of Portuguese musicians Thomar Ventus, made it possible to reveal Veolia's various answers for the management and recovery of water, waste and energy. By breaking down the narrative into simple questions and illustrating each answer with practical, day-to-day actions
day-to-day actions, it was possible to provide a closer look at the remarkable work carried out by Veolia Portugal, demonstrating the importance of ecological transformation in various areas of our lives.
Result
A video starring dozens of employees, in real settings from the north to the south of Portugal, which represents
the various sectors in which Veolia is present and captures the
its true essence and purpose, leaving us with one certainty: whatever the question, there is always a Veolia answer.