Brand Strategy • Naming • Branding • Web Design
THE LITTLE ORANGE
Luxury destination management company
Challenge
There is a new destination management company (DMC) in Portugal that combines the exclusivity of its experiences with the personalization of its services. An agency for those looking for experiences specially developed for themselves, which are not found in any brochure and which really convey the essence of this country.
Idea
If Portugal had a name what would it be? It seems that there is no universally accepted nickname for this great little country, which is the ideal opportunity to better define the identity of this new agency. So if New York is the Big Apple , what can Portugal be?
Result
The Little Orange – the Portuguese were largely responsible for the globalization of orange, since the time of the Discoveries. It is no coincidence that many countries call oranges "Portugal".
Portugal is a small country full of heritage and stories like these, which deserve to be experienced according to everyone's taste. And just as they did with oranges, the Portuguese are always eager to share more of their culture with the rest of the world.
