Copywriting • Design • Activation
SOCIEDADE FRANCISCO MANUEL DOS SANTOS
Christmas celebration, 2020
Challenge
After a year full of challenges, the Sociedade Francisco Manuel dos Santos wanted to decorate its space in an inspiring way for the Christmas season.
Idea
In a year in which uncertainties arose regarding Christmas, Humanity and History remind us that there are values and moments that cannot be called into question. And what more emblematic moment of the Christmas dinner than the family around the table? Because at the table we can be ourselves and where rituality is maintained.
Result
At the entrance to the SFMS headquarters, a screen with various representative figures of the Holy Family was placed around the table, reminding people of what really matters at Christmas. The message reinforces the value of family together with each one, even for the many who cannot spend this date with the ones they love the most. Because the most important thing when they are not present at the table is to have them present in memory.
A tree was also decorated in the same place with other values highlighted by each of the employees, so that everyone's vision could be represented.