Market research • Business Strategy • Branding • Webdesign • Event • Editorial design
SYMBOLIC DISCOVERIES
Product appreciation and curation platform
Challenge
Paladin and Nortada, two Portuguese brands, challenged us to create the name, signature and identity for their collaboration: an exclusive kit with two innovative products, a Nortada beer with Sacana piri-piri and a Sacana piri-piri with Nortada beer.
Idea
With the name "Pica" and under the slogan "Northern winds bring spice to the tongue", we combined Nortada beer with Paladin's piri-piri, thus creating a new, uncomplicated and daring brand. Born of a father from the north and a mother from Golega, the brand reaffirms itself in an expression of its own personality, through a unique visual identity, for the scoundrels who like to live with a spice.
Result
When the Sacana da Paladin and the Nortada get together, full of energy, something could only come out in the best Northern style and with a lot of mischief.
