Brand Strategy • Rebranding • Copywriting • Website • Packaging • Motion • Design
PANKREOFLAT
Medication for digestive disorders associated with excessive gas formation in the intestine and insufficient production of digestive enzymes
Challenge
With a long tradition in the market, Pankreoflat felt the need to modernize and attract new generations of consumers.
Idea
Drawing on the imagery of happiness brought by the relief from symptoms that Pankreoflat provides, we were inspired by the lightness and fluidity of the movements in Igor Stravinsky’s ballet The Rite of Spring. The human figure takes on a central role, creating a connection with the new tagline “Release the Lightness.”
Result
With the new relaxed, attractive, and light tone, the brand relaunch strategy had a strong impact and visibility. In addition to the new packaging, we created the website, point-of-sale posters, and a commercial, all aligned with the brand’s rejuvenation and positioning.
