Brand Strategy • Rebranding • Copywriting • Website • Packaging • Production • Design
OXIDISE GROUP.
Medication for the prevention and relief of symptoms suggestive of magnesium deficiency
Challenge
With more than 25 years in the market, Nasomar wanted to modernize its logo and packaging without completely disconnecting from its current image, which is already familiar to consumers.
Idea
By creating the tagline “Magnesium Specialist” and using a humorous, concise, and appealing tone of communication, we developed a genuine and cross-cutting strategy for the brand, refreshing it and accompanying the relaunch of its image.
Result
New packaging was developed, as well as a website, point-of-sale posters, and an advertising film that highlighted the brand's positioning and spirit.
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