Market research • Business Strategy • Branding • Webdesign • Event • Editorial design
SYMBOLIC DISCOVERIES
Product appreciation and curation platform
Challenge
"Symbolic Discoveries" was born as a name given by a Madeiran "company on the spot". GMA joined the project to put the business in perspective, how to operationalize it, formulate a brand mission, an identity and astorytellingspecific. The challenge could not be more open, the freedom and responsibility transmitted by the client could not be greater.
Idea
New Anderthal – Skills for the Digital Race
Adapting to the digital world brings with it a new stage in human evolution, and it has a name: New Anderthal . The Decskill group is part of this race that wants to help all people and companies to take this step of digital transformation and evolution. With the support of a signature that illustrates the range of services that the brand offers, the vocation of this “race” becomes clear.
The name was reinforced with research that was launched that same year: the study of Neanderthal Man, to whom the invention of fire is due, teamwork and symbolic capacity, it was proven that in the Neanderthal Man genetics he left us (2 to 3%) there is a greater propensity to adopt new technologies. We didn't stop being human, we evolved as such.
Result
The new branding was received with great enthusiasm by all the companies and teams in the group, having been implemented in several offline and online communication pieces.