Packaging • Design
NASOMAR
Nasal Hygiene Product Line
Challenge
With over 25 years in the market, Nasomar aimed to modernize its logo and packaging while maintaining a connection to its current image, already familiar to consumers.
Idea
We envisioned a new approach for the logo to make it easier to read, enhancing immediate recognition and contributing to brand identity consistency. The seahorse figure, already known from Nasomar Infant, evolved into the “Nasomarinho,” which gives Nasomar a distinctive personality: captivating, fascinating, charismatic, calm, and friendly. We also emphasized the wave motif, which was already part of the brand’s visual universe, creating continuous waves across the packaging—a visual narrative element capable of establishing Nasomar’s unique environment.
Result
We updated the brand’s graphic design and logo, and developed new packaging for the three Nasomar products: Adult, Infant, and Infant & Adult, which stand out in their environment compared to competitors.