MAGNESONA

Medication for the prevention and relief of complaints suggestive of a lack of magnesium

Challenge

With over 40 years in the market, Magnesona felt the need to refresh its image to reach new prescribers and consumers.

Idea

By creating the signature “Magnesium Specialist” and using a humorous, concise, and appealing tone of communication, we developed a genuine, comprehensive strategy for the brand, refreshing it and supporting the relaunch of its image.

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Result

We developed new packaging, a website, point-of-sale posters, and an advertising film that highlighted the brand’s positioning and spirit.