Research • Branding • Storytelling • Label Design • Packaging
SKINMED RESOLUTIONS
Medical Cosmetics
Challenge
Buggypower - the largest producer of marine microalgae in Europe - has developed a cosmetology area focused on specific dermo-problems and aimed at the medical public. It was necessary to create a brand and respective packaging for their products.
Idea
Algalenic Labs
With the vision of providing a holistic perspective on nutrition, we started with the name of the ancient Greek physician Claudius Galeno, who developed works on anatomy, physiology, rhetoric, grammar, dramaturgy and philosophy.
The shape evokes a test tube, and the base is divided into 4 parts, a reference to Galen's theory of the 4 humors of the human being. The colors represent the two main microalgae used: Chlorella green and Rhodomona red.
Result
The Algalenic Labs brand presented a wide range of products and supplements to the Portuguese, Spanish, Irish and English markets, which quickly positioned it as "No. 1 in Food Supplements”.
