Brand creation • Website
LX3
Portuguese slow fashion brand
Challenge
LX3 was born from the vision of three founders who aspired to elevate a handmade swimwear brand to a conscious and global fashion universe, with a solid identity and clear purpose. The challenge was to give shape, voice and expression to this ambition – translating, in every detail, the balance between strength and lightness, aesthetics and awareness, the essence that underpins the spirit of the brand.
Translated with DeepL.com (free version)
Idea
The creation of LX3 was based on the concept of ‘Vibrant Mediterranean Minimalism’, a manifesto of lively simplicity that reflects the light, rhythm and texture of southern Europe. The logo is formed from two mirrored Ls, evoking reversibility, movement and the connection to the body and the sea. The visual language combines organic lines, elegant typography and a palette inspired by the Mediterranean landscape. The brand book defined the graphic structure, tone and expression of the brand, while the website brought its universe to life: a sensory, light and intentional experience, focused on durability, versatility and respect for the time of each process.
The Result
LX3 has thus established itself as a slow fashion brand that combines quality, reversibility and environmental awareness with a vibrant and sophisticated aesthetic.
Color Palette
Color Palette
Explore the website at:
