Brand strategy • Copywriting • Design • Advertising • Instagram management • TikTok launch and management
INSTITUTO SUPERIOR DE ENGENHARIA DE LISBOA
Communication campaign for the Instituto Superior de Engenharia de Lisboa's training offer
Challenge
The Instituto Superior de Engenharia de Lisboa (ISEL) challenged us to develop a communication campaign for the 2024/2025 academic year, with the aim of generating awareness for the ISEL brand and also helping to increase student qualifications.
Idea
In a context where there are countless uncertainties, the aim of this concept was to value and support what is unique, special and true about each student. What has most likely always “been there”, what they have always cherished or what has somehow manifested itself over time: “I've always taken apart carts. Now I design motors.” At ISEL, students find the right place to pursue their passions, which can now be taken to new heights. This is how the signature dedicated to undergraduate degrees was born: “ISEL. True to yourself”, inspired by different testimonies and true stories, told by the students themselves, and, in the case of the one who gives voice and face to the campaign, that of Etelvina, who ‘always loved playing in her father's workshop and went on to do a degree in Mechanical Engineering’. This story led us to explore childhood motivations and vocations in more depth and the importance they have throughout our lives.
Result
The result was a campaign that is a testament to ISEL's commitment to supporting students in trusting who they are and what they feel, preparing them for a bright, promising, happy and true-to-self future.