Market research • Business Strategy • Branding • Webdesign • Event • Editorial design
SYMBOLIC DISCOVERIES
Product appreciation and curation platform
Challenge
The InsectERA Mobilizing Agenda intended to acquire image creation services and materials for
the promotion, dissemination and training of the project, within the scope of the National Agriculture Fair 2023
and the AgroGlobal 2023 Fair.
Idea
To promote the image, capabilities and potential of the Agenda among the general public, investors
and partners, we defined a positioning based on an attitude that, while maintaining an institutional character, conveyed the values of a dynamic, empathetic, scientific and mobilizing "brand". In visual terms, we proposed a stylization of insects and used, as a starting point, the triangles that are the basis of InsectERA's visual identity.
Result
We developed the visual universe for the project, an advertising film, the design, layout and monitoring of the assembly of the stand, as well as other communication materials, such as stationery, leaflets, newsletter, summary and brochures, which contributed to increasing the visibility and knowledge of the Agenda.
