Idea
Each meeting was assigned a color and a visual motto. In the two-day Meeting of the Planet, organized by the FFMS in partnership with the Oceano Azul Foundation and the Oceanário de Lisboa, in addition to the leading role of the speakers, a typical festival language was created that announced the excellent speakers, such as John Kerry or Sylvia Earle, with great impact on digital media campaigns.
Result
The Meeting represented here took place on the 14th and 15th of September 2019, with tickets sold out on the 9th of August. Communication was essentially digital. At the site, some activations took shape based on GMA's concepts and copywriting.
Brand Activation • Digital
FUNDAÇÃO FRANCISCO MANUEL DOS SANTOS
Foundation event to promote citizenship and knowledge
Challenge
During 2019, the Francisco Manuel dos Santos Foundation (FFMS) organized five Meetings dedicated to themes as distinct as “Women today”, “Social Security”, “Ethics, values and politics”, “The future of the Planet”, “Science and Universe”. For each Meeting, a distinct but identifiable visual universe was needed, with a Cycle of Meetings, generation of digital and offline communication, scenography and activations.
