Brand strategy • Visual identity • Typographic system • Tone of voice and copywriting • Web design and content architecture • UX writing • Brand guidelines
SISTI
Human inspired jewelry
Challenge
Translating the intimate and poetic universe of Claudia Sisti's signature jewellery, a designer who works with metal with time, listening and intention, into a visual and verbal identity faithful to its essence.
Idea
The starting point was the name itself. SISTI is both the author's surname and a Latin word that evokes resistance, persistence and insistence, values that shape her creative process. We drew inspiration from the lines of her jewellery to design the logo letter by letter, with slow and unique gestures, like each piece. And human, like the stories she tells with her jewellery, hence the signature: human-inspired jewellery.
The Result
A handcrafted brand, with a metallic texture and human soul. Timeless and contemporary, artisanal and emotional, SISTI celebrates the imperfect and vibrant beauty that only time in harmony with human touch can create.
