Idea

This trip started in Belgium to get the magical fries , stopped quickly in Tavira for the tastiest fleur de sal, turned right to Golegã for the most irresistible sauces and ends here, proving that dipping a potato in sauce is a travel by itself.

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Result

A communication tone was created that highlights the origin of each ingredient, with a call-to-action that challenges people to follow the brand: "where do you want to be?"

 

It's a project with wheels that never stays in one place, taking the best potatoes with gravy to the road with Chippers Mobile, to tell stories inspired by potatoes to the 4 corners of the world.

 

Get ready for a trip, Chippers potatoes could be just around the corner.