Script • Direction • Production • Editing
BEPANTHENE
Web Video Campaign
Challenge
With the goal of showing that Bepanthene is always present and that users trust their products, the aim was to develop a series of videos featuring testimonials from different people.
Idea
The theme of this campaign was to bring the brand closer to the people, positioning it as suitable for everyone and any daily situation, making its products essential items in every home.
Result
A set of 6 videos with testimonials from different people was produced. By using “real people” in “real contexts,” with emotional and relatable speech, and an explanation of the different product features, trust in the brand was reinforced. Additionally, specialists were used to provide a more technical perspective on the products.
