Brand strategy and architecture • Copywriting• Digital positioning• Web design• Programming
AVK-ONE
Leading Event Technology
Challenge
Make the true scale of the group visible and gain internal efficiency by unifying scattered brands — AVK, EuroService, Global Setup, and Pixel Light — in a rapidly evolving technological events market.
Idea
We created AVK ONE, a unifying corporate brand with integrated architecture and an aggregator website. The name and slogan Leading Event Technology were born from an internal diagnosis involving around 30 interviews in Lisbon, Porto, Algarve, and Vigo, aligning teams and messages.
The Result
The group has established itself as a benchmark in audiovisual technology and events, with an integrated offering and a strengthened digital presence. Brand unity and the new platform have made global capabilities tangible, combining technical precision and creativity with a collaborative culture geared towards excellence.
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