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Brand Strategy • Copywriting • Website • Design
ARNIDOL
Range of products based on natural ingredients
Challenge
With the major objective of extending the target of use of this product to everyone, beyond the children's audience, increasing the awareness of the product range, Arnidol needed a new brand strategy and positioning.
Idea
Through the creation of the signature “Take care of the whole family”, and the use of a humorous, cheerful and fun tone of communication, a strategy was developed to position the brand as being transversal to the whole family.
Result
A new website, point-of-sale posters, photo shoot and counter displays were developed.
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