Brand Strategy • Rebranding • Copywriting • Website • Packaging • Social Media • Design
ARCID
Food supplement with magnesium
Challenge
With the aim of boosting the product’s identity and attracting new consumers, Magnezero needed a change of image and positioning.
Idea
The signature created “Zero excuses for procrastinating” reinforced the name and the brand, told us that “what needs to be done” should be done now and emphasized that “Magnezero” shouldn’t be put off either. With this positioning in mind, we developed a transversal strategy for the brand, focused on a specific target, renewing it and accompanying its new image.
Result
We were responsible for developing new packaging, a website, point-of-sale posters and the strategy and management of the brand’s social networks.
