Naming • Communication Tone • Illustration • 2D Character Design • 3D Modeling • Video • Merchandising • Digital Content • Space Design
AFFI
Mascot
Challenge
Strengthen Affidea's connection with children and families and make the clinical experience more humane, welcoming, and educational.
Idea
The signature created “Zero excuses for procrastinating” reinforced the name and the brand, told us that “what needs to be done” should be done now and emphasized that “Magnezero” shouldn’t be put off either. With this positioning in mind, we developed a transversal strategy for the brand, focused on a specific target, renewing it and accompanying its new image.
The Result
We were responsible for developing new packaging, a website, point-of-sale posters and the strategy and management of the brand’s social networks.
