Communication Strategy • Design • Copywriting • Digital
MIMED
Home Nursing
Challenge
miMed aimed to communicate the availability of Home Nursing services, with the ambition to establish itself as an alternative provider of Primary Health Care.
Idea
We developed the concept “Health Reaches Everyone,” with a triple meaning: highlighting the universality of the service, subverting the negative connotation usually associated with the phrase, and emphasizing the practical aspect of the service—the miMed nurses and healthcare providers come to each client and “ring their doorbell.”
Result
As a high-impact visual element, we chose to use images of house doors in Lisbon, representing the city’s idiosyncrasies and the diversity of its inhabitants. We also created an iconic seal of a doorbell with a “+” (health) as the button and a hand pressing it, to highlight the message and strengthen the visual identity of the campaign. Using these elements, we developed the concept and imagery for store windows, a flyer page, website banner, service flyer, and social media posts.