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Rebranding • Brand Activation • Social Media

BIO KILL

Jesmond Internacional/F.Lima Biodegradable Insecticide

Challenge

Bio Kill is the only biodegradable insecticide on the Portuguese market. The product has had an avant-guarde essence for over 20 years but kept an old-fashioned “look & feel”. A rebranding was essential.

Idea

The pattern created for the new identity is inspired by the characteristic traits of insects: wings, spots, stripes or wefts. The rebranding of Bio Kill allowed asserting a unique essence with the signature “protection is the best attack” .

Result

The Bio Kill pattern is present on the packaging and on all digital campaign and point of sale pieces, creating a technologically sustainable tone.

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