Idea

The objective for the identity of this library was clear: to ensure that the spirit and legacy of these two people and the family that follows them was communicated in a dignified way, transmitting the values that everyone defends and tries to live by.

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Result

From the exercise of debugging this message, a signature emerged: “sharing, the matter of life”, which conveys the intention to share knowledge and values present in this space.

 

Communication was created around an identitary, synthetic tone of voice, which appeals to clear values, mostly supported by the history of humanity. All posters created for its launch campaign had at the end, in a discreet way, the following sentence:

 

"These moments and images represent some of the most relevant human values - the ones embraced by the donors of this Library."

 

The final result was a live library (where even the stairs speak), in which we share what matters in life – when sharing really is what matters the most.