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"THE FUTURE OF THE PLANET" WITH FUNDAÇÃO

Visual universe of a Meeting with great impact

During 2019, Francisco Manuel dos Santos Foundation organized five Meetings dedicated to distinct topics as “The Woman, today “,” Social Security “,” Ethics, values and politics “, “The future of the Planet”; “Science and Universe”. For each Meeting, it was necessary a distinct visual universe identifiable with a Cycle of Meetings, digital

and offline communication production, scenography and activations.


To each meeting was assigned a color and visual motto. For the Planet Meeting, with a duration of two days, organized by FFMS in partnership with Oceano Azul Foundation and Oceanário de Lisbon, in addition to the protagonism of the speakers, a typical festival language was created to announce the excellent speakers, like John Kerry or Sylvia Earle, with great impact on digital media campaigns.


The Meeting represented here took place on the 14th and 15th of September 2019, with tickets

sold out on the 9th of August. Communication was essentially digital. On site, some activations took

shape based on GMA concepts and copywriting.