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  • GMA Creative Firm

PESTANA PARK AVENUE

Pestana Hotel in New York

Design • Illustration

Context

Grupo Pestana opened in 2020 its 100th hotel, in Manhattan, New York.


Challenge

For the inauguration of such importance, it was necessary to find a decoration concept that conveyed the Portuguese culture, not escaping the aesthetic style of the hotel and New York City.


Solution

The American tile


What would tiles look like if they were born in the USA? What would they portray?


In the style of the Portuguese figure tiles, we designed the icons that made New York emblematic: Wall Street bull; Pretzel; Brooklyn bridge; Central Station clock; why it is called “Big Apple”, among others.


We colored the icons in the tone of the hotel's interiors, lilac, designing and producing, in addition to several other pieces, a special blanket for the rooms, in partnership with the Portuguese fashion and design brand linked to heritage, the Bainha de Copas.



Grupo Pestana, 2020