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THE FUTURE OF THE PLANET

Fundação Francisco Manuel dos Santos - Event

Brand Activation • Digital

Contexto

During 2019, the Francisco Manuel dos Santos Foundation (FFMS) organized five Meetings dedicated to topics as diverse as “Women, Today”, “Social Security”, “Ethics, Values ​​and Politics”, “The Future of the Planet” and “Science and Universe”.


Desafio

For each Meeting, a distinct visual universe was needed, but identifiable with a Meeting Cycle, generation of digital and offline communication, scenography and activations.


Solução

Each Meeting was assigned a color and a visual motto.


At the Meeting "The Future of the Planet", organized by FFMS in partnership with the Oceano Azul Foundation and Oceanário de Lisboa (Lisbon Oceanarium), a typical festival language was created that announced the excellent speakers, such as John Kerry or Sylvia Earle, with great impact on digital media campaigns.


Resultado

The Meeting represented here took place on September 14th and 15th of 2019, with tickets sold out on August 9th.


Communication was essentially digital. On site, some activations took shape based on GMA concepts and copywriting.



Fundação Francisco Manuel dos Santos, 2019