THE FUTURE OF THE PLANET
Fundação Francisco Manuel dos Santos - Event
Brand Activation • Digital
During 2019, the Francisco Manuel dos Santos Foundation (FFMS) organized five Meetings dedicated to topics as diverse as “Women, Today”, “Social Security”, “Ethics, Values and Politics”, “The Future of the Planet” and “Science and Universe”.
For each Meeting, a distinct visual universe was needed, but identifiable with a Meeting Cycle, generation of digital and offline communication, scenography and activations.
Each Meeting was assigned a color and a visual motto.
At the Meeting "The Future of the Planet", organized by FFMS in partnership with the Oceano Azul Foundation and Oceanário de Lisboa (Lisbon Oceanarium), a typical festival language was created that announced the excellent speakers, such as John Kerry or Sylvia Earle, with great impact on digital media campaigns.
The Meeting represented here took place on September 14th and 15th of 2019, with tickets sold out on August 9th.
Communication was essentially digital. On site, some activations took shape based on GMA concepts and copywriting.
Fundação Francisco Manuel dos Santos, 2019