Buscar
  • GMA Creative Firm

NEW ANDERTHAL

Branding • Naming • Research

Context

Decskill is part of a group of companies dedicated to the digital field, alongside brands like New Normal, Mongoose and Mind SEO. They all share the same mission: to prepare their clients for the digital world.


Challenge

The group needed a name that communicated, in a clear way, its mission, values and goals:

  • Humanism

  • Evolution

  • Agility

  • Transparency

Above all, it had to be a name that said "we're here to prepare you for the new stage of the digital world".


Solution

New Anderthal – Skills for the Digital Race

The adaption to the digital world brings in itself a new stage of human evolution, and it has a name: New Anderthal. O grupo da Decskill is a part of this race and wants to help people and companies to take this step of transformation and digital evolution.


With the support of a signature that illustrates the range of services the brand offers, it's clear the vocation of this race.


Result

The new branding was received with great enthusiasm by all the companies and teams of the group, having been implemented in numerous offline and online communication pieces.



New Anderthal, 2020