MAD LAB – MARKET, ZEN & BIO EXPERIENCES
The birth of a brand brings new life to Shopping Center in Madeira
From an antiquated, half abandoned retail center in Madeira (Centro Comercial Lido) and the challenge of a daring client, the MADLAB brand came to be.
“To bring life into the center, to think of the craziest things and bring them to life. Someone dynamic to put the retail center on the map, someone who will be inventive.”
The daring personality of the client needed to set the tone for what was going to be created in the space. The project challenged the status quo of the experience of a retail center, qualifying it and giving it new vocations.
To refresh and test those experiences, the name and slogan were created:
in food, healthcare & events
Mad - from "Madeira" and the personality of the project's owner,
Lab - for experimenting and freedom of format.
Providing different services across different spaces:
MadMarket - Portuguese Food Festival
MadZen - Integrative Therapies & Healthcare
MadBio - Biological Kitchen