Identidade Gráfica • Research
Gama Glória is a law firm founded in 2014 which has exponentially grown in the last few years and is recognized as a distinctive player in the law business in Portugal.
In 2019, with already 5 years of existence, Gama Glória felt the need to give another expression to its image.
It had a big name and a recently created logo, but the law firm was lacking a narrative that communicated its personality and positioning before the market.
An identity pattern
We took inspiration in identity plates created 5 thousand years ago in the Iberian Peninsula, which featured geometric patterns representing individual propriety, in a type of "law plate".
These plates gave us an original legitimacy to create the Gama Glória narrative, based on its logo, in an almost tribal way: based on patterns, the graphic identity of Gama Glória spoke of "overcoming obstacles", "seeing beyond the horizon" or "solving border situations".
Each element of the Gama Glória logotype can be used in any type of communication piece, from the stationary to the paper blocks, from Christmas postcards to email templates, always transmiting a pragmatic, attentive to details and creative identity to this law firm.
This visual expression is focused in communicating through image, for a more direct and immediate contact, without the need to use a lot of words.
Gama Glória, 2019