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  • GMA Creative Firm

BLUEVERT

Branding • Naming • Packaging • Research

Contexto

Buggypower wanted to launch a line of cosmetic products based on one ingredient: marine microalgae.


Desafio

The challenge was to create the concept, name and visual universe of a cosmetic line for the European and North American market.


The difference? It was necessary to add to science the most profound and millennial nature, the marine microalgae, present on the planet 4.6 billion years ago.


Solução

Bluevert

"If I saw further, it was because I was on the shoulders of giants".


We did it like Newton and asked NASA to show us how these microorganisms from outer space were seen. Not only could they be seen, but they demonstrated the state of water and life on the planet.


For a new way of making cosmetics, a new way of creating packaging. All packages are based on NASA images, given to GMA exclusively for this purpose.



Buggypower, 2018