• GMA Creative Firm


Bio Kill, Jesmond's biodegradable insecticide, reinforces market position with a new look.

Bio Kill is the only biodegradable insecticide in the Portuguese market. The product has an avant-garde essence for more than 20 years but kept an old-fashioned look & feel. A rebranding was essential.

The pattern created for the new identity is inspired by the characteristic features of insects: wings, spots, stripes or schemes. The rebranding of Bio Kill allowed claiming a unique essence with the signature “Protection is the best attack”.

Bio Kill pattern is present in the packaging and in all digital and point of sale campaign pieces, creating a technologically sustainable tone.