Buscar
  • GMA Creative Firm

ALGUIMYA. A BRAND FAITHFUL TO THE ORIGINS

How the origins of life inspire our creations


To highlight a brand of natural and non-processed Energy Bars with the super-benefit of marine microalgae, we travelled through the roots that took us to the very beginning: when life began. Inspired by Darwin’s theory of universal common descent, through his book “On the Origin of Species” (1859), we discovered the ancestral genetic code that unites us all, which the scientific community named “the Last Universal Common Ancestor”.

“LUCA” is the seed of the Tree of Life that connects all organisms to each other. In this project, it would be the name that would gather three mythological creatures into an unique identity. Each mythological creature was chosen according to the cultural heritage of each ingredients origin: the Thunderbird, from North America, cranberries’ origin; the Windhorse, from Tibet, goji berries’ origin; and the Simurgh, from Ancient Persia, damascus’ origin.