Branding • Naming
In 2020, at a time where job search reached a new high, a new talent development platform emerges.
This platform needed a brand that helped its users in the next step of their professional careers. The naming, which was already settled, lacked a visual identity that said "we're the solution to develop your talent".
XIFT: Human Development Lab
A XIFT, a change.
The naming highlights the change of the times, of the people, of mentalities and technology. A platform which focuses on the shift of its users, to shape better professionals for the future.
The logo encompasses four elements that transmit the mission and values of the brand:
X: choices, possibilities, encounters;
I: individual, human;
F: potential, development, evolution;
T: directions, maps, guidance.
Each one of these elements highlights the XIFT nature in their own and unique way.
See below in the gallery the flexibility of the XIFT image in branding content.