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Creative Concept • Point of Sale • Social Media


To the best briefcase ever


Rummo was struggling with two challenges: the perception that it was a “slow pasta”, that is, that it took a long time to cook. Indeed, the perception was justified. The word “Lenta” appears, in great prominence, on the packaging itself, as the method of the brand that gives the product its differentiation is called “Lenta Lavorazione”. Furthermore, pasta was not perceived as “Good Food for All”. However, Rummo paste is really good: it has more protein “which gives it greater digestibility”, it has a gluten-free variety and it has vegetable paste.



Através da assinatura desenvolvida "Solta a leveza", e do uso de um tom descontraído, atrativo e leve, criámos uma estratégia igualmente leve.



Foi desenvolvido um novo packaging, website, cartazes de ponto de venda e um filme publicitário, alinhados com o rejuvenescimento e posicionamento da marca.

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