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Idea

Nivaria Beer

If Zeus and Neptune met, what drink would they share? Nivaria ("snow", in Latin) is the highest peak of the Atlantic islands and brings together ingredients, also mythical in their essence, that are part of the recipe for this beer: the pure water of the Pyrenees and the millenary microalgae of the Atlantic.

Result

Positioned as a craft beer for “experience seekers”, given its slightly saline flavour and, thanks to microalgae, nutritionally rich, Nivaria started with a distribution strategy in selected breweries and cafes, especially in Spain.

Research • Branding • Storytelling • Labeling

NIVARIA PALE BEER

Craft beer with microalgae

Challenge

Buggypower wanted to develop a microalgae beer brand in partnership with a craft producer.

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