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Design • Illustration

PESTANA PARK AVENUE

Hotel in New York

Challenge

For the inauguration of the 100th hotel of the Pestana Group, in Manhattan, New York, we asked ourselves what it would be the portuguese tiles like if they had been born in the USA.

What would they portray?

Idea

In the style of the Portuguese figure tile, we designed the icons that made New York emblematic: Wall Street bull; Pretzel; Brooklyn Bridge; Central Station clock; why it is called “Big Apple”, among others.

Result

We colored the icons in the tone of the hotel's interiors, lilac, designing and producing, in addition to several other pieces, a special blanket for the rooms, in partnership with the Portuguese heritage fashion brand Bainha de Copas.

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